Lifestyle: Columbia Sportswear
Role Creative Director & Brand Ambassador
Year 2021 - 2023
Client Columbia Sportswear through Wandering Home
Brief
Help Columbia reach a younger, urban active audience through partnership with Wandering Home to deliver social media campaigns focused on customer aquisition and brand awareness.
Goals
Re-position Columbia Sportswear as a lifestyle brand to attract a new urban active audience.
Establish Columbia in UK market by executing a content campaign activation that showcases the brand’s partnership with UK National Parks.
Run a seasonal content campaign designed for the EU audience.
Case study coming soon
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Case study coming soon •
Made for Outside - European Campaign
Wandering Home X Columbia Sportswear
2022
