Charlie Osman is a systems-focused Product Designer with an extensive background in creative and branding for e-commerce.

Currently consulting on UX/UI, creative and branding projects.

Previously creative lead @ brands such as Monica Vinader, Naturisimo and Columbia Sportswear.

Background in apparel design @ John Lewis Partnership.

Product Design

I SHAPE intuitive and visually engaging digital experiences by blending user research, interaction design, and aesthetics to create impactful products

See Case Study
Creative Direction

I LEAD the vision and strategy behind compelling brand and digital experiences, ensuring cohesive storytelling, design excellence, and meaningful user engagement.

See Case Study
Brand Design

I CREATE cohesive visual identities that communicate a brand’s essence, ensuring consistency across all touchpoints, building recognition and trust.

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Art Direction

I CRAFT visual storytelling by defining the creative vision, guiding design and imagery to create compelling and cohesive brand campaigns and experiences.

See Case Study

Let’s work together.

Elevate your brand with thoughtful design, let’s talk.

"Charlie goes far beyond the traditional responsibilities to genuinely help push the business toward growth."

Erin Bateman, Naturisimo.
"It’s a real treat to work with someone so attuned to the nuances of visual storytelling, but also an all round lovely human."

Jenna Foxton, Photographer
"She understands the critical role design plays to overall CX, business and trade across both ecomm and retail outputs."

Alison Goulbourne, Naturisimo & Monica Vinader.
"The work we produced in partnership with Charlie received international industry recognition."

Joe Murgatroyd, Columbia Sportswear EU.
"What makes her stand out is her ability to take a leadership role across functions not just design, and approach things from a bigger picture POV not just a design POV."

Leanne Banks, Monica Vinader.
"I found her to be incredibly collaborative, with a very strong creative and ideation capacity, but also very commercial."

Monica Vinader, Monica Vinader.
"Her creativity, professionalism and ability to meet tight deadlines consistently impressed me."

Rachel Williams, Jon Richard.
"Charlie is a rare breed of operator and creative in one."

Marisa Martin, Flowers with M.
"She’s easy to work with, adaptable and listens to the brief and grasps your concept quickly."

Louisa Djuric, Fortia Wellbeing.
"Whether you are a small business or large business, Charlie will increase output as well as decrease work load, she's a true team player."

Ernest Capbert, Finisterre.