Charlie Osman is a systems-focused Product Designer with an extensive background in creative and branding for e-commerce.

Currently consulting on UX/UI, creative and branding projects.

Previously creative lead @ brands such as Monica Vinader, Naturisimo and Columbia Sportswear.

Background in apparel design @ John Lewis Partnership.

  • Product Design

    I SHAPE intuitive and visually engaging digital experiences by blending user research, interaction design, and aesthetics to create impactful products

    See Case Study

  • Creative Direction

    I LEAD the vision and strategy behind compelling brand and digital experiences, ensuring cohesive storytelling, design excellence, and meaningful user engagement.

    See Case Study

  • Brand Design

    I CREATE cohesive visual identities that communicate a brand’s essence, ensuring consistency across all touchpoints, building recognition and trust.

    See Case Study

  • Art Direction

    I CRAFT visual storytelling by defining the creative vision, guiding design and imagery to create compelling and cohesive brand campaigns and experiences.

    See Case Study

“When I start my own business,
I’ll hire charlie before I hire an accountant”

Elevate your brand with thoughtful design, let’s talk.

  • "Charlie goes far beyond the traditional responsibilities to genuinely help push the business toward growth."

    Erin Bateman, Naturisimo.

  • "It’s a real treat to work with someone so attuned to the nuances of visual storytelling, but also an all round lovely human."

    Jenna Foxton, Photographer

  • "She understands the critical role design plays to overall CX, business and trade across both ecomm and retail outputs."

    Alison Goulbourne, Naturisimo & Monica Vinader.

  • "The work we produced in partnership with Charlie received international industry recognition."

    Joe Murgatroyd, Columbia Sportswear EU.

  • "What makes her stand out is her ability to take a leadership role across functions not just design, and approach things from a bigger picture POV not just a design POV."

    Leanne Banks, Monica Vinader.

  • "I found her to be incredibly collaborative, with a very strong creative and ideation capacity, but also very commercial."

    Monica Vinader, Monica Vinader.

  • "Her creativity, professionalism and ability to meet tight deadlines consistently impressed me."

    Rachel Williams, Jon Richard.

  • "Charlie is a rare breed of operator and creative in one."

    Marisa Martin, Flowers with M.

  • "She’s easy to work with, adaptable and listens to the brief and grasps your concept quickly."

    Louisa Djuric, Fortia Wellbeing.

  • "Whether you are a small business or large business, Charlie will increase output as well as decrease work load, she's a true team player."

    Ernest Capbert, Finisterre.

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